A speculative project investigating symbolic conflict and the commodification of language.
Set in a plausible 2030 where global brands replace vocabulary, we established a fictional public authority to regulate this new marketplace. To bring this worldbuilding to life, we engineered a tangible "Starter Kit" using Arduino: a physical 4-slot syntax engine that instantly compiles custom-written, NFC chip-embedded brand tiles into legible digital sentences.
Two PDFs: the 32mo booklet that summarises the project, and the full thesis.
Booklet (32mo)
Thesis
Project video
Teaser
Coded prototype of the ICON. lexicon site. Drop its files into
projects/icon-site/ (keep an index.html at
the root of that folder) and it will show up live below.