A corporate identity project focused on designing a fictional university from scratch.
The system establishes a complete visual and operational ecosystem, spanning from naming, logo, payoff and tone of voice to diverse applications. The brand identity unifies student stationery, postcards, banners, the website and retro gadgets, while fully coordinating the campus architecture, interior signage, academic course structures and hardware workshop collaborations.
Designed in Figma — open the interactive prototype:
Open Figma prototype ↗